El Clásico Miami Announces Board of Ambassadors

Famed Clubs to Meet on July 29, 2017 for the First-Ever El Clásico in the United States


MIAMI (April 18, 2017) Relevent Sports announced the creation of a Board of Ambassadors as part of El Clásico Miami, the first-ever match between FC Barcelona and Real Madrid C.F. to take place in North America. This influential group, chaired by Stephen M. Ross, will promote and advocate the interactive events centered on the art, culture and athletics of this historic celebration of world class soccer. The two rivals will meet on July 29, 2017 at Hard Rock Stadium in Miami Gardens, Fla., as part of the 2017 International Champions Cup (ICC) presented by Heineken and broadcast on ESPN and ESPN Deportes at 7:30PM ET.


Board members include world renown entertainers Flo Rida, Marc Future (DJ), athletes Serena Williams, Ray Allen, Chris Bosh, Pau Gasol, art, entertainment and cultural leaders Jorge Perez, Jeffrey Soffer, Phil Goldfarb, Jessica Goldman, Brian Goldmeier, Dave Grutman, Rene Kamm, Jesse Manzano Plaza, business executives Maverick Carter, Ronnie Fieg, Desmond Howard, Ferran Prieto and Paul Rivera, RSE Ventures co-founder Matt Higgins and executive Daniel Sillman, and members of the Miami Dolphins including President & CEO Tom Garfinkel and Pro Football Hall of Famer Dan Marino.


El Clásico Miami will be held at Hard Rock Stadium in Miami Gardens, Fla., the first soccer event to take place since the stadium’s latest renovations. Hard Rock Stadium returns as a venue for the ICC after hosting the championship match in each of the first two years of the tournament.


The International Champions Cup was launched by Stephen M. Ross and Matt Higgins in 2013 with the creation of Relevent Sports, led by Charlie Stillitano and Jon Sheiman. El Clásico Miami will mark the first-ever match between FC Barcelona and Real Madrid C.F. to take place in North America. Hailed as one of sport’s all-time greatest rivalries, the current rosters for each club feature some of the best players in the world. Real Madrid C.F. is anchored by recently crowned FIFA Men’s Player of the Year and Ballon D’Or winner, Cristiano Ronaldo, alongside Welsh superstar Gareth Bale, while perennial world-class Argentinean national, Lionel Messi, and famed Brazilian Neymar lead FC Barcelona.


As part of this momentous event, the ICC and El Clásico Miami management teams have developed exciting events leading up to the match including concerts, brand activations, team pep rallies, art activations and more which will be hosted in and around Hard Rock Stadium as part of an immersive experience site that will be available to fans from Tuesday to Sunday. Additionally, El Clásico Miami week will provide an opportunity for fans to experience the culture of Miami by creating events around Miami Beach, Wynwood and Bayfront Park. The week will be filled with concerts, beach parties and art activations that create a spectacle of events around the match.


About Relevent Sports

Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Relevent Sports showcases the best matchups and tournaments in soccer featuring the top clubs, international teams and players. In addition to hosting the International Champions Cup annually every summer, Relevent Sports works closely with national teams including Brazil, Argentina and Portugal to host exhibition matches in major sports venues throughout the year. Utilizing brand development, grassroots planning, corporate sponsors, international touring and philanthropic initiatives, Relevent Sports promotes and grows the love of soccer worldwide.



About the International Champions Cup Presented by Heineken

The International Champions Cup is the world’s premier summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup works with leading sponsors such as Heineken, Nike, Visit Orlando, and Ally, among others, to bring the best in soccer to iconic sports venues across North America, Europe and China.


The International Champions Cup has hosted some of the most iconic matchups in the world, including the two most attended soccer matches in U.S. history. The first came when 109,318 fans saw Real Madrid and Manchester United play in Michigan Stadium at the University of Michigan. Real Madrid returned to the “Big House” to take on Chelsea in front of 105,826 fans, second all-time, as part of the 2016 tournament. The International Champions Cup also has hosted the most attended soccer matches in Minnesota (64,101 at U.S. Bank Stadium) and Ohio (86,641 at Ohio Stadium) state history. In its four-year history, Real Madrid, Manchester United, Juventus and Paris Saint-Germain have all won installments of the tournament.